New book: Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World
The book Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World has just been published by Routledge.
Our faculty member, Květa Olšanová, led the authors’ team from the Department of International Business. Co-authors are our former faculty members – Gina Cook, now Professor in the College of Business at Metropolitan State University of Denver in Colorado, USA, and Marija Zlatić, originator of the Luxury Marketing course at the faculty.
It combines academic theory with contemporary case studies, addressing digital transformation, sustainability, and the complexities of luxury brand management. The textbook is designed for advanced courses in luxury marketing and management. It is supported by online teaching materials, including PowerPoint lecture slides for each chapter, sample answers for discussion questions, and a test bank.
