Intensive courses of visiting professors for spring semester 2022/2023 – don’t miss enrolment!

Hana Blažková, Prague University of Economics and Business

This course introduces the principles of networking, coaching the students to enhance and develop their professional network. It is envisioned that the students will learn to master skills essential to effective networking, thus opening new career opportunities for them and improving the potential of their professional relationships. The students will learn how to communicate with impact in a time span limited to 60 seconds/3 minutes: they will craft and get feedback on an elevator pitch about their role and talents. They will also find out how to create and manage their digital presence for networking on social media platforms such as LinkedIn.

Pieter Verhallen, North Carolina Poole State University – College of Management

This theory course examines various theories of consumer behaviour and the decision-making process from a global perspective. The implications of cultural, ethical and legal variables will also be discussed. In the application part of the course (examples, case studies), emphasis will be placed on the American market and consumers.

Isaac Wanasika, University of Northern Colorado

This course integrates strategy, international business, non-profit management, and poverty alleviation concepts to stimulate business leadership skills and competitive imagination needed to understand the Base-of-the-Pyramid (BOP) landscape and create successful BOP ventures.

Jalal Ahamed, University of Skövde

This theory course examines various theories of consumer behaviour and the decision-making process from a global perspective. The implications of cultural, ethical and legal variables will also be discussed. In the application part of the course (examples, case studies), emphasis will be placed on the American market and consumers.

Kristina Petljak, Zagreb University

The course focuses on defining “Supply Chain Management” and linking logistics to other business management disciplines. Other topics included in this course are the role of logistics in a retailing firm, inventory models, and logistics decision-making and prioritization principles.

Pablo Farías, Universidad de Chile

The goal of the course is to provide students with a general definition of indicators used in marketing today; identify indicators that marketers should use; show how marketing indicators can be used to help determine how much marketers should spend on marketing activities; draw a connection between marketing spending and the financial health of the company; and work toward an overall framework for linking marketing spending to the financial health of the organization.

Emre Cinar, University of Portsmouth

The aim of the course is to offer the students an overall view of the latest developments in the field of Strategic Management. It will also help them to solve real-life cases and by doing so practice problem-solving in groups, arguing for a professional opinion and negotiating alternative solutions with team members.

Azriel Bermant, Institute of International Relations

This course will examine the major international security challenges facing the world today. It will use both empirical and theoretical materials to study the evolution of these challenges from the cold war to the present day. The course will analyse in depth the historical role of nuclear deterrence and its contemporary relevance. The course will discuss the challenge that ballistic missile and nuclear proliferation poses to the stability of the international system and will include an analysis of the escalating tensions between NATO and Russia, Iran’s nuclear weapons programme, the conflict between India and Pakistan and the situation on the Korean Peninsula.

Claude Bruno Celich, International Institute in Geneva

The course provides the students with an understanding of the negotiation process and the necessary skills to develop and apply negotiating strategies/tactics in a global setting.

Denis Zelenin

The course introduces students to key Business Applications widely used in multinational corporations, as well as career opportunities involved in using or designing those systems. Its aim is to prepare students for real-life and modern work environments, whether it is a multinational corporation, a consulting company, or a governmental/non-profit organization.

Jerome Dumetz

The course enables students to understand the real aspects of modern Russia beyond stereotypes. The course covers all essential topics linked to doing business in Russia. Lectures are illustrated with real-life examples. The course is taught in English as a block course.

Alicia Fawcett

Students of this course will learn the basic concepts and theories of Cybersecurity applied to International Relations. They will comprehend international cybersecurity governance norms, policies and legal processes; understand the interaction between the internet governance ecosystem, online communities and the global digital south; leverage understanding of the intersection of information, diplomacy, digital human rights and global governance; evaluate what government information operations tell us about a nation-state’s geopolitical objectives; formulate ways on how to protect citizens from cyber warfare, disinformation and e-crime; critically think and engage in cutting-edge cybersecurity solutions to national governments, international institutions and private sector industry.

Etienne Redor, Audencia Nantes School of Management

This course provides an understanding of strategic alliances, mergers and acquisitions. “Why do companies use them” and “how to design and manage alliances, mergers and acquisitions” are some of the questions addressed in the course.

Danny Clock, LIM College

The course enables to understand the general business environment in the U.S.A. The course covers essential information on the American business environment and current major trends. Including American marketing information and trends. An exploration of services offered by the federal, state, and city governments and NGOs to foreign investors and entrepreneurs. Lectures are illustrated with real-life examples, virtual American presenters, and case studies. The course will be taught by a guest lecturer from LIM College, New York.

Sylwia Przytula, Wroclaw University of Science and Technology

The course is designed for potential managers and entrepreneurs working in international teams and companies to develop managerial competencies in motivating and leading employees, communicating across cultures and expatriation issues.

John Ni

The course aims to introduce students to the general concept of operations and supply chain management; characterize operations and supply chain functions; identify current trends and issues facing managers; develop and apply qualitative and quantitative tools to develop management skills; define inventory and describe the objectives and requirements of an effective inventory system; define quality management, including elements of the quality control process; and understand operations/supply chain functions in manufacturing and service firms.

Alessio Sorrentino

The aim of the course is to understand how to structure a strong Brand Community and use Influencer Marketing in the modern hyper-competitive market to give real value to the audience and increase the Customer Lifetime Value of the Brand. Today, in fact, the customer does not want to buy only a product or a service but also to associate himself/herself with the values carried forward by the brand from which he/she buys. And this happens only when there is a real connection between the consumer and the brand. Establishing a consistent brand positioning and a community of Brand Lovers by using a purpose marketing strategy is a significant company asset with great value.

Riina Koris, Estonian Business School Tallinn

This course aims to introduce the integration process of using marketing tools that maximise marketing communication effectiveness by ensuring that advertising, promotions, and media work together strategically and effectively, ultimately positioning a brand. The course thoroughly treats the practices critical to building brands in an international setting.

Michael Bahles

The aim of this course is to give a key insight into how international brand campaigns are actually developed on the job. To learn about the processes, the participants involved, the tasks and the tools for developing a truly relevant, differentiating and effective international brand campaign.

Irena Descubes, Rennes School of Business

The purpose of this course is to expose students to negotiation simulations that closely reflect reality. This course is built around a series of experiential negotiation exercises and reviews.

Ida Manton, Macedonian Peace Institute

The aim of this course is to get students acquainted with existing types of international negotiation, introducing the frame of the negotiation process and its functions. The course introduces basic principles of international negotiation and shows their functioning in selected simulations.

Huyn Park

The course develops the students’ strong academic knowledge and professional skill in consumer behaviour and experience management. It provides students to learn and to be familiar with the framework of how to understand consumer behaviour and to define, plan, develop, deliver and manage the consumer experience. The course is taught by visiting prof. Hyun PARK, a former Head of Global Offering Management at Nokia, Finland, who possesses an MBA from the University of Chicago Booth Business and a research degree from the University of Cambridge.

Markéta Votoupalová, Prague University of Economics and Business

The aim of the course is to introduce international migration as an IR phenomenon, with a particular focus on its development and legal regulation. Political as well as economic aspects of migration are analyzed. Although the situation and current events in the EU are stressed, other parts of the world are also included. The main point is to put migration and migration policy into a broader historical and geographical context and to study them as a part of global developments. The topics are theoretically and practically oriented and present migration and its regulation as a comprehensive and complex issue. The interactive debate about current events is a part of each lecture.

Dmitry Strovsky, Ariel University

The main aim of the course is to explain the development of media and information politics and policies in the modern world. The role of these policies as a universal factor for any national strategy is to be envisaged following the examples of the U.S.A., Russia, Israel, and some other states. The course explores the stages of the evolution of information and media policies in terms of safeguarding the national interests of any respective country, both internationally and domestically. Special attention will be focused on the priorities of Israeli information policy and their impact on the ongoing political process.

Donald Hsu

Sales Management teaches how to design and implement a sales force strategy. The course presents techniques for identifying, recruiting and training salespeople, controlling sales efforts, budgeting, and forecasting sales performance.

Donald Hsu

This course teaches students how to make decisions regarding selling channels and the physical distribution of products. The course addresses channel structures including retailing, wholesaling, and other agency relationships. Emphasis is placed on understanding how to design, implement, manage, and evaluate a channel distribution strategy.

José de Arimateia da Cruz

This course aims to provide students with a substantive grounding in the history, theoretical approaches, and central issues in Latin American foreign policy towards the European Union.

Hans van der Meulen, Audencia Nantes School of Management

The course gives students a set of tools to facilitate the selection of an appropriate strategy for M&A and makes them familiar with the financial aspects linked to value creation in M&A.

Hana Blažková, Prague University of Economics and Business

The workplace of the future offers new challenges and opportunities shaped by technological change and trends towards globalisation. This course investigates the current career environment and, using case studies and a series of interactive tasks challenges students to explore their transferrable skillset and to communicate it with impact and with relevance to their prospective careers. Next, the course aims at a better understanding of the skills most needed in the current workplace: adaptability, agility, growth mindset, collaboration and cultural awareness. It also taps into the areas of emotional intelligence that are essential for success in the rapidly changing and increasingly international workplace of the 2020s, namely, skills related to leadership and social influence. The course aims to inspire further exploration of these topics.

Kyoko Ichikawa Shoji

Japan faces a serious labour supply shortage due to the rapidly ageing population and the diminishing number of children. Increasing the female labour force is the key to solving the problem in Japan. The course aims to explain and discuss some features and problems of the Japanese labour market, focusing on female labour. Students will learn the latest data, measures and problems concerning female labour in Japan, possibly drawing a comparison between Japan and the Czech Republic.