Another success of FIR students: Three-member team wins OMD Creative Challenge 2023

A team of students called “March Prague Košice”, consisting of Aneta Borgoňová, Gabriela Št’astná and Kristián Tomčo, brought the final of the OMD Creative Challenge 2023, organized by the OMD media agency, to the Prague University of Economics and Business again after a year.

Based on the assignment from Wolt, the students developed a proposal for a new marketing strategy for the service Slevotoč – The Best, Cheaper. This is a promotion on the Wolt app where customers find the most popular restaurants and shops on Wolt with very high discounts on the best-selling food/products. Normally these businesses never offer such a high discount. The goal of the campaign is to increase the number of orders from the Wolt app by 3,500. The winning team came up with the idea of the superhero Wolt rescuing busy businessmen and businesswomen, mothers and students who are out of time and hungry. The motto of their project was: ‘Can’t keep turning around? Spin your wheels with the Discount Carousel.”

Kristián Tomčo

“We are grateful for the opportunity that the minor in Commercial Communication brought us, as we also worked on this project as a semester assignment in one course. We decided to take it further. It is a beautiful demonstration that college is not only about theoretical knowledge but also about its real application in practice. Thanks to this, we also have the opportunity to do an internship at the OMD agency as part of our prize, which is another great experience and opportunity for our future working life.”

Gabriela Šťastná

“The final of the competition took place right in the OMD meeting room, where the top 5 teams were invited to present their ideas. It was an interesting and very rewarding experience to present in front of the agency people and the client for whom the campaign was created.”

The competition was held in two rounds, with four teams from the minor in Commercial Communication making it to the final round, which took place and media agency OMD on 31 May. In the last edition of the competition, the title went to FSS Charles University.

Congratulations to the winners, and thank you for your representation!

Another success of FIR students: Three-member team wins OMD Creative Challenge 2023