The latest publications at the Department of International Business
KŘENKOVÁ, Eva, RIESER, Karolína, SATO, Alexej. How software robots can facilitate the procurement process? A case study of Siemens in the Czech Republic. Entrepreneurial Business and Economics Review [online]. 2021, roč. 9, č. 3, s. 191–203. eISSN 2353-883X. ISSN 2353-8821. DOI: 10.15678/EBER.2021.090312.
The objective of the article is to evaluate whether technological changes adopted in procurement can support the strategy of the firm and to observe the software robots’ implementation phase in procurement.
OLŠANOVÁ, Květa, ESCOBAR RIOS, Andrea, COOK, Gina, KRÁL, Petr, ZLATIć, Marija. Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands. Social Responsibility Journal [online]. 2021, č. 17 May, s. 1–2. ISSN 1747-1117. DOI: 10.1108/SRJ-10-2020-0398.
The purpose of this study is to investigate the impact of luxury buyers’ awareness of a luxury brand’s corporate social responsibility (CSR) activities together with its individual brand-related sustainable dimensions (in terms of economic, societal and environmental) and luxury values on purchase intention for luxury products and, as a result, highlight the potential implications of these relationships for the luxury industry.
Ing. Květa Olšanová, Ph.D.
originally graduated from VSE and returned to the Prague University of Economics and Business in 2012 during her doctoral studies. Since then, she has been teaching International Marketing for both Czech and exchange students. In her professional career in the private sector, she occupied different positions in marketing and brand management, PR and CSR at Kraft Foods (currently Mondeléz International), Citibank Europe and Rothmans of Pall Mall. Her recent research interest is linked to corporate social responsibility.
Ing. Petr Král, Ph.D.
is the head of Department of International Business since 2014. His teaching and research areas are International Marketing and International Marketing Communication. He acts as visiting scholar at various partner universities abroad (France, Austria, Latvia, China, and USA). At the UEP he teaches in international programs International Business and CEMS. He conducted several research and business projects in cooperation with corporate partners of the UEP. He is a member in a faculty group for marketing in the international strategic alliance CEMS. He teaches at the Czech Trade Export Academy and in the Sport Diplomacy program which is jointly organized by the Faculty of International Relations and the Czech Olympic Committee. He works as a consultant for Czech SMEs that expand to Germany.
Andrea Escobar Rios
is an Assistant Professor at the University of Economics in Prague (VŠE) since September 2019. She received her PhD in Mexico in 2017, from the EGADE Business School of the Tecnológico de Monterrey with a doctoral stay for the development of thesis in Czech Republic within the University of Economics of Prague VŠE. Her research area is developed in the field of luxury marketing, fashion brands, consumer behavior, country of origin as heritage and its impact on brand development. She has conducted research in some European countries, with a focus on France and Italy, for the Louis Vuitton and Prada brands. Since 2017 began her experience as a teacher for bachelor and postgraduate students in Mexico in subjects as market research, consumer behavior and marketing seminars. She also has extensive experience in the entertainment and public relations industry, in companies such as The Walt Disney Company and Warner Brothers, this last one as a current partner for market research projects.
Ing. Eva Křenková, Ph.D.
is Assistant Professor at the Department of International Business since 2017. She teaches International Business Operations and mentors bachelor and master theses with the focus on international business operations and logistics. Her research focus is mainly in supply chain management. Since 2019 Dr. Křenková is a member of research team solving a project: Targeting investment aid in the Czech Republic with regard to the expected impacts of technological changes.
doc. Ing. Alexej Sato, CSc.
is a teacher and guarantor of the course International Business Operations and the author of more than a hundred domestic and foreign publications and professional texts. He has more than 40 years of domestic and foreign experience in small and medium-sized enterprises as well as in multinational corporations. He is a member of the Customs and Trade Facilitation Commission of the International Chamber of Commerce in Paris.
Ing. Marija Zlatić, Ph.D.
has been an assistant professor at the University of Economics in Prague since 2014. She specializes in international marketing, especially international marketing communication, and since 2014, she has been teaching the course Marketing of Luxury Goods. She also focuses on cooperation with corporate partners of the University of Economics in Prague and leads student research projects. She is currently researching mainly in the fields of luxury goods strategy, corporate social responsibility and digital marketing. At the University of Economics, she teaches exclusively in English, both Czech students and foreign exchange students.
Previous
Next
All publications of the employees of the Faculty of International Relations can be found in the database of publishing activities of the Prague University of Economics and Business.