The book Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World has just been published by Routledge. Our faculty member, Květa Olšanová, led the authors’ team from the Department of International Business. Co-authors are our former faculty members – Gina Cook, now Professor in the College of Business at Metropolitan State University of Denver … Continue reading New book: Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World