Students presented their projects to Marketing Management of Škoda Auto Czech Republic

On Friday, 17th of May, the best student project presentations of the compulsory course International Marketing (2MO401) taught at FIR were held at Škoda Auto Czech Republic.

All students have been working on the projects throughout the whole semester in international teams. The top five student teams got an opportunity to present the projects to Škoda Auto Czech Republic’s marketing manager Ing. Petr Janeba and his team. Each team of students received valuable individual feedback. Ing. Petr Král, Ph.D. and Ing. Květa Olšanová, Ph.D., who are the professors of the course, represented the faculty during the presentations.

The topics of the projects were diverse. Students could analyze and design ATL and BTL brand campaigns, pursue CSR projects, or come up with an improvement of Brand Experience at the Point of Sale.

The cooperation with Škoda Auto was very successful. Real projects of the real companies are highly appreciated not only by the students but also by company representatives who may get a new and often very creative insight.

Students can start looking forward to further cooperation next year.